Are you a business for good?

Maybe you can become a Certified B Corp.

But first up…why is Circularity a B Corp?

What drives us at Circularity to be a certified B Corp

What motivates us to be a B Corporation?

In 2023 Circularity made the commitment the become a B Corp through our impact business model to support business shifting to a circular economy. By becoming certified and joining the B Corp community, it has enabled us to connect with like-minded businesses who are also working to create a better economic system, benefitting people, communities and the planet. From there, our founder went on to become the first cohort of New Zealand-trained B Corp consultants. Using our experience and first hand knowledge to help others with their B Corp certification.

Who have we helped become a B Corp?

Since 2022 Circularity has coached 2 cohorts through the New Zealand Trade and Enterprise B Corp Business for Good program which prepares companies for Certification. These cohorts included 5 tech companies and 4 food and beverage companies.

Louise personally supported Miraka, Okū, The Collective, Dancing Sands and Levno with certifications.

How Circularity can help you on your B Corp journey?

Our service offer:

+  Getting your business to 80 points

+  Creating your Theory of Change

+  Coaching and guidance on navigating your B Corp Impact Assessment

+  Evidence and Engagement to validate your certification

+  Communicating your Certification with your key audiences.

Through the delivery of our services, B Corp, and programs such as XLabs we have built the capability of 25,988 individuals, creating 138 circular strategies and solutions from 2020-2023 across industries such as Horticulture, Beverages, Building and Construction, Packaging and for materials such as aluminum, plastic, glass, and water.

Louise works alongside Jay Crangle as B Consultants:

Louise Nash -

Louise helps businesses imagine what’s possible, enables them to design a better way forward, and drives engagement throughout the journey. With 20+ years of experience in global strategic business thinking, human-centred design thinking facilitation and emerging disruptive technology, her B Corp work supports her mission of building the capability within New Zealand businesses for improved outcomes: economically, socially and environmentally. Circularity is proudly B Corp certified.

Jay Crangle -

Jay believes in doing good in the world, putting her people skills to good use to affect change. An experienced programme and communications manager, Jay combines these skills to help businesses accelerate their social and environmental impact. In her role at the Sustainable Business Council she has supported a wide range businesses to embed sustainability at both a governance and operational level.

Why B Corp?

“More and more now we’re starting to see executive teams and board members recognising there are regulatory changes on the horizon, and B Corp is a solid framework that is built on 15 years of developing internationally recognised standards. It’s actually about becoming a more resilient business." - Qiulae Wong, Former Aotearoa New Zealand Manager B Lab Australia & New Zealand.

To find out more,

+ Listen to our podcast where Circularity chats about B Lab in Aotearoa, and the interest in becoming a B Corp business with Qiulae Wong, Former Aotearoa New Zealand Manager B Lab Australia & New Zealand.

+ Learn about the B Impact Assessment

+ About B Corp Certification: Measuring a company’s entire social and environmental impact

+ B Corp Movement: Transforming the global economy to benefit all people, communities, and the planet